O.M.P.
Off-Plan Marketing Partners
Selling the Future, Today.
Vision & Mission
Vision: To be the most sophisticated real estate sales ecosystem in Africa, where technology and human expertise combine to make homeownership a reality for millions.
Mission: To empower OMP partners with proprietary financing tools, real-time market data, and a vertically integrated ecosystem that accelerates sales and maximizes partner commissions.
Strategic Objectives
- Market Expansion: Expand OMP’s reach across multiple regions using strong partner networks.
- Data-Driven Marketing: Use analytics to target the right audience and improve conversions.
- High-Speed Sales: Accelerate off-plan property sales efficiently.
- Strategic Partnerships: Build long-term relationships with developers and investors.
Platform Dominance
Capturing critical buyer data and market trends in the Lekki-Lagos corridor.
Sales Acceleration
Reducing property sales cycle by 40% via the Knockes Rent-to-Own Bridge.
O.M.P.
The Strategic Bridge.
The Off-Plan Marketing Partners (OMP) is the Off-Plan Marketing Arm of the Anthias Group, a tech-enabled community of marketing Professionals. We serve as the strategic bridge between forward-thinking developers and the next generation of African homeowners.
By leveraging the Knockes digital platform, our partners provide buyers with institutional-grade financing, rent-to-own pathways, and 100% transparency. We are continuously building a "Warm List" of buyers who trust the Knockes brand, ensuring that Anthias Group developments launch with unmatched velocity.
The OPM Sales Strategy
The Data Loop
Step 1
The Aggregate Phase
Partners sell third-party off-plan units. This generates massive amounts of user data and identifies where demand is highest.
Step 2
The Financing Phase
Partners use Knockes Rent-Financing to help clients close, building a pool of users already familiar with the Anthias ecosystem.
Step 3
The Proprietary Launch
When Anthias Group launches a project, OPMs already have a 'Warm List' of buyers who trust the brand.